Proceedings of the 1979 conference of the Southern Association for Institutional Research (SAIR) are presented. The conference theme was the future of institutional research. Contents include reports of preconference workshops, speeches, panel reports, abstracts of papers, and reports pertaining to the affairs of the SAIR. Documents and authors are as follows: "The Relationship between Institutional Planning and the Future of Institutional Research" (President's Message)," (Norman P. Uhl); "Proliferation, Fragmentation and Politicalization: Institutional Research, in Transition or in Disintegration?" (Keynote speech, Marvin W. Peterson); "Past, Present, and Future of Institutional Research" (Panel, Edwin R. Smith, Moderator); "Integrated Approach to Marketing at a Land-Grant Institution" (Panel, Emmett T. Kohler, Moderator); "The Budgeting Process in a Steady State Economy" (Panel, Fletcher F. Carter, Moderator); "Recruitment and Institutional Research in the 1980's" (W. Kevin Hunt); "Identifying Adult Educational Needs in a Rural Community" (Carol A. Kayla, James M. Hoey); Non-Academic Factors Influencing the 'Withdrawal' of Academically Ineligibile Black Students" (Timothy R. Sanford); "Voluntary Withdrawal: Why Don't They Return?" (Ellen M. Ironside, Timothy R. Sanford); "The Use of the Myers-Briggs Type Indicator in Institutional Research" (Donald J. Reichard and Norman P. Uhl); "Computerized Enrollment Driven Financial Forecasting Model" (John R. Sarvella); "A Comparison of Research Techniques Used in the Collective Bargaining Process" (Stephen W. Ahrens); and "Concerns in the Selection of an Appropriate Data Source: A Critical Aspect of Institutional Research" (Ellen I. Posey, Donna L. Sylvan). (SW)