Expressiveness in language is necessary for effective communication in every field. Prose should be effective not only in literature but also in science, business, law, and other specialized fields. Writing institutes across the country specialize in a new pedagogy for teaching expository prose, and one of the chief instruments for clarifying this pedagogy to university educators in the arts and sciences is a faculty development workshop. Such a workshop should offer a session on the role of expressiveness in referential writing, with "expressive" referring to the connotative and emphatic qualities of discourse. The session should use prose examples to demonstrate (1) expressiveness in language; (2) the need for precision in the location of words; (3) the importance of clarity, brevity, and rhythm; and (4) the nature of expository efficiency in technical writing. Writing instructors across the curriculum should be aware of the role played by the expressive elements of language--connotative diction, metaphor, figures of speech, emphatic word placement, and clear rhythmic syntax--in making writing precise, informative, and full of communication. (AEA)