Children are taught to read in a number of ways, are helped by reading specialists, tutors, parents, and peers, and are provided with a variety of materials designed to meet their needs and interests. Yet many children grow up with not only a dislike for reading, but a fear of it. It is not enough for teachers to develop reading skills in their students, they must endeavor to develop in them a love for reading that will last throughout their lives. Teachers who wish to promote positive reading attitudes in their students might consider these suggestions: (1) rather than force reading, make it so attractive it cannot be resisted; (2) do not fragment reading, but rather allow students to discover the beauty of language while reading whole passages; (3) share readings orally with students; (4) allow time for reading in class; (5) eliminate fear of reading by accepting errors as a natural part of life; (6) provide a variety of reading materials; (7) do not stigmatize poor readers; (8) believe in students and expect them to succeed; and (9) listen to what students have to say. Schools have too often become cold, formal, and inhumane places. Only when they become warm, relatively informal, and caring places will they produce love and reading as partners. (FL)