The economic impact and the cultural and community service impact of the University of Virginia on Charlottesville and Albemarle County were assessed. The economic activity was measured in terms of business volume, personal income, and employment, while the cultural and community impact of the university was measured by residents' use of facilities and events. It was found that in 1979-80, the University of Virginia, directly or indirectly, accounted for over $307 million of the Charlottesville-Albemarle business volume. Through expenditures by staff, students, and visitors, additional indirect expenditures also resulted. The data were developed through the use of an adaptation of the models developed by John Caffrey and Herbert H. Issacs, and a schematic representation and description of the models are appended. The university is the largest employer of the area, and it is estimated that the university helped to generate personal income of nearly $231 million in the area. A survey of businesses and residents indicated that the university's events and facilities available to the public could be categorized as educational , research, community service, and public events. The educational category included continuing education courses, seminars, and lectures, while research functions include use of the libraries, research and publications developed by the university, and consultations by faculty members. The community service category included medical services and career placement. The heaviest usage by both the business community and residents was for athletic, cultural, and social public events sponsored by the university. The survey methodology is described, and sample questionnaires are appended. (SW)