Perspectives on corporate support of higher education are considered by three business executives. Introductory comments are presented by Raymond C. Johnson, of the Council for Financial Aid to Education, an organization that encourages increased voluntary support of higher education, especially by business, through advertising campaigns, consultation services, research on educational philanthropy, and information dissemination. John T. Fey of the Equitable Life Assurance Society of the United States considers the complex financial problems confronting colleges and universities and the crisis in private higher education based on declining student enrollments, rising costs, and changing patterns of enrollments (nontraditional students and shifts in educational specialties). Stephen H. Fuller of General Motors Corporation suggests that in the present state of high inflation and energy crisis industry should help higher education by providing financial aid, professional expertise, and cooperative job opportunities or other work experiences for students. In turn, higher education should strive for excellence in its endeavors, should have a strategy for maintaining its goals, and should effectively manage its resources. Robert L. Payton of Exxon Education Foundation offers some suggestion regarding fund raising for colleges and universities. It is noted that many companies have guidelines for their contributions and that the amount of information about corporate and foundation giving is greater than it has ever been. (SW)