Most speech communication curricula have room for only three organizational courses: (1) business and professional speech communication (B and P), usually offered to freshmen and sophomores; (2) an introduction to organizational communication, presented to sophomores and upper-class students; and (3) a seminar in organizational communication, for upper-class and graduate students. These courses are prototypes that can provide educators with some criteria for deciding the kind of course best suited to their own curriculum. The first consideration must be the students. For example, if the students are viewed as prospective employees unable to conduct the employment interview, the B and P course should be considered. Or, if the students will be managers or supervisors, the introductory course would be more appropriate. Careful consideration should also be given to the selection of textbooks and the educational background of the instructor. The B and P course could be added to most curricula without major risk, although additional courses, such as the introductory course, lead to the emergence of several factors that can be either opportunities or problems. Before adding the introductory course, the department needs to determine the extent to which the course should be centered around speech communication, how it will fit into the departmental and university curriculum, the effort it will take to teach the material fairly, and the qualifications of the faculty. (HOD)