Based on a research study that assessed the process of institutional advancement at selected small, independent colleges, this monograph provides data designed to help small college presidents, trustees, and advancement personnel focus on the advancement of their institution rather than its termination. Chapter One discusses the concept of institutional advancement, the significance of the study and the procedure of the study. Chapter Two examines the framework of the study. Chapter Three provides data on institutional identification, general management, fund raising, institutional relations, publications, alumni programs, government relations, and general organizational charts. Chapter Four looks at assessment in the areas of institutional commitment, authority and organizational structure, personnel resources, advancement activities and function, and evaluation as an integral part of advancement. The final chapter offers a brief conclusion which suggests that effective advancement must be accompanied by external factors such as state and federal government cooperation. Appendices include the questionnaire and cover letter used in the study, colleges participating in the study, and suggestions for additional research. Tables and a bibliography are provided. (LC)