This book details research from January 1975 to December 1977 on the three-year BBC Adult Literacy Project and the government-funded Adult Literacy Resource Agency (ALRA). Chapter 1 sets forth these three research objectives: effectiveness of the campaign (including the broadcast element) in reaching and holding the adult sub-literate, effectiveness of the teaching, and effectiveness of the student's learning as shown in daily life. Chapter 2 describes conduct of the research, which involved qualitative study of participant perceptions collected by interviews. The course of the literacy campaign is outlined in chapter 3. It describes the four phases--activation, organization, quality of provision, educational progress beyond literacy--and identifies major partners. Chapters 4-6 present perceptions of the campaign by the three local partners in it--organizers, tutors, and students. Administrators' and organizers' perceptions are discussed concerning ethnic minority groups, general financial climate, recruitment of tutors, training, students, and drop-out rates. Volunteer tutors' perceptions concern reasons for volunteering, roles, training, and students. Students' perceptions focus on reasons for enrolling, experiences responsible for literacy difficulties, tuition, and dropping out. Chapter 7 identifies questions raised by the research that providers need to reflect upon for developing perspectives. (YLB)