These four papers evolved from discussions at the National Conference on Marketing and Distributive Education in Vail, Colorado, May 19-22, 1980. Harland E. Samson's paper, Identity and Image: Strategies and Implementation, highlights the thinking and recommendations of the conference discussion groups on strategies and means of implementation necessary to achieve the national goals for marketing and distributive education. Program Development in Marketing and Distributive Education--Strategies for Implementation, by Steven A. Eggland, synthesizes implementation strategies developed by seventeen discussion groups as regards eight constraints to program development. Directions for the 1980s: Draft of Suggested Implementation Strategies for Leadership in Marketing and Distributive Education, by Kenneth L. Rowe, lists nine recommendations with suggested strategies. Power and Influence, by Gail Trapnell, synthesizes discussions on who should be influenced, the directions in which these people should be influenced to act, and strategies to influence them. Strategies for national, state, and local levels are recommended. (YLB)