In order to provide the information needed for long-range planning, Amarillo College (AC), Texas, conducted a survey of eight selected community groups during Fall 1979 to determine the socioeconomic characteristics of area citizens, their perceptions of AC, and their interest in obtaining further education. Survey respondents included 227 area high school seniors, 72 Chamber of Commerce members, 48 self-employed professionals, 399 randomly selected Amarillo residents, 106 randomly selected parents of full-time AC students, 292 area high school teachers, 47 randomly selected Black residents, and 50 randomly selected Hispanic residents. All but the last two sample groups were representative of their respective populations. Three survey instruments were designed: a high school student questionnaire, a basic adult questionnaire, and an interview form modified to collect information of special relevance to the Black and Hispanic respondents. Respondents were asked to: (1) provide demographic information related to ethnicity, residence, sex, age, marital status, employment, and income; (2) rate college facilities and services; (3) identify the sources from which they obtained information about AC; (4) indicate whether the cost of attending AC should be changed; (5) indicate the services that should be added; and (6) identify educational goals. The survey report analyzes findings by respondent group. (JP)