In an effort to develop a marketing plan for the recruitment of students directly from high school, Johnson County Community College (JCCC) conducted a survey in Fall 1978 of 1,947 juniors and seniors at eight county high schools to determine student demographic characteristics, occupational and educational aspirations, college attendance plans, program interests, and perceptions of JCCC. Selected survey results indicate that choosing the right job was the most important goal for the students, followed by job success, being a good parent, and being able to understand people. While 56% of the students had decided on the type of work they would like to have in ten years, 76.2% indicated they would like more information on career choices. Students were more interested in professional occupations than technical jobs, and 51.7% planned to attend college directly after high school. The most popular reasons for attending college were to prepare for a better paying job, to enhance self-understanding, and to promote personal development. While JCCC was the most popular institution of those indicating a specific college choice, only 8.8% of the respondents felt that they knew "quite a bit" about JCCC. The survey report compares findings related to male and female students, Shawnee Mission and other high school students, and students with varying post-graduation plans. (JP)