Two major concerns related to large-scale capital outlay are convincing the community of the need for the expenditure and planning for the financing of the project. In an era when the public is resisting increased taxation, school districts must develop a plan of action for soliciting funds and must be able to conduct an effective fund campaign. This article discusses several considerations affecting the funding of capital expenditures. First, the groups that will support and resist additional funding must be identified, and methods of using positive groups and changing the minds of negative groups must be formulated. Second, a detailed plan of action must be developed, including appointing an advisory committee, completing a feasibility study, and conducting a publicity campaign. Then the "selling campaign" must be carefully planned and undertaken by a citizens committee that is carefully chosen and organized. Fourth, several methods of financing capital outlay must be considered: the bond issue, building and site sinking funds, the "pay-as-you-go" method, and state and federal funding. Finally, before beginning a funding campaign, a district must attempt to cut other expenditures and obtain other funds. (Author/JM)