The Ames, Iowa, experience in reducing sex-role stereotyping in vocational education is described in this report of a project which involved staff development work with thirty-five teachers and twelve counselors affecting approximately 2,800 students. The report stresses raising teacher and counselor sensitivity to stereotyping and involving them as facilitators of change. Lists of training needs for educators and of facilitators of sex equity in vocational education which resulted from two consciousness-raising workshops are given. Two other workshops which allowed the trainees to put their new knowledge, skills, and commitment to work toward curriculum change are also described. Barriers to reducing sex-role stereotyping as perceived by vocational education staff who were surveyed are listed and evaluated. Available instruments and guidelines for evaluation of sexism in instructional materials are contained in an annotated listing. The results of surveys of staff and student attitudes are followed by a list of instruments to measure attitudes toward sex roles. A training manual for a sex equity workshop is included which contains objectives, agenda, trainer notes, and a selected bibliography of films and resources. Faculty and student attitude surveys, participant interview form, and a multicultural non-sexist committee survey are appended. (YLB)