The characteristics and objectives of women college students are examined as they relate to career choice and development. Data were obtained from students at four two-year colleges in New York City. Career innovators comprised one-fifth of the women in the sample, and aspired to a wide range of occupations in managerial and professional fields. Non-innovators almost always chose from a small range of traditional occupations such as nurse, teacher, or secretary. Women students' occupational choices resemble those of their fathers rather than their mothers. Moreover, they anticipate more continuous commitment to work over a 15-year period. Counselors need to be aware of several important differences between women with innovative and non-innovative career choices, and be sensitive to problems innovative women face. Counselors must also come to understand why these women do not generally seek help, and are resistant to it, despite difficulties. (Author/BEF)