This publication is a curriculum guide designed to assist local educators in planning and implementing instructional programs for Office of Education Code 04.01, Advertising Services, a subcluster within the marketing and distribution cluster. The curricular guide is divided into two major sections. The first section contains information for the local educator concerning how to use the guide, sources of information about advertising careers, sources of instructional resources, and general teaching suggestions. In addition, a general description of careers in advertising services is provided along with career levels identified by advertising practitioners. The second section contains validated competencies, suggested alternative learning activities, and referenced learning resources, organized into eleven instructional areas: advertising, communications, display, human relations, marketing/economics, management, mathematics, merchandising operations, product and/or service technology, and selling. (These areas are compatible with the organization used by Distributive Education Clubs of America for the competency-based competitive events program for both secondary and postsecondary students.) (Author/JH)