Following a discussion of the similarities and differences among the various communications media, the two main sections of this monograph describe ways to teach the skills of viewing and to study the moving image. The assumption is that television and film have unique characteristics that differentiate them from speech and books, requiring criteria for judgment and evaluation which often are distinct from criteria for spoken language and printed literature. The section on teaching the skills of viewing includes discussions of broadening awareness, understanding structures, understanding film techniques, active participation in viewing, appreciating historical perspectives, developing a critical sense, and developing good viewer attitudes. The section on studying the moving image addresses such ideas as film as language, film as literature, genre, thematic approaches, writing about film and television, and film as creative act and experience. Appendixes offer a selection of books for teaching film, a sample program for integrating film into the language arts program (with suggested film titles), and a list of film rental sources. (RL)