This competency-based preservice home economics teacher education module on analyzing job market opportunities is the first in a set of four core modules on establishing occupational programs. (This set is part of a larger series of sixty-seven modules on the Management Approach to Teaching Consumer and Homemaking Education [MATCHE]--see CE 019 901-967.) Following module objective and overview, two units of instruction are presented: (1) assessing job performance and job market trends (includes lessons on references for job opportunities and trends, resource persons for job opportunities and trends, and determining community need for entry-level jobs) and (2) assessing trainee characteristics (includes lessons on obtaining information about students and assessing personal traits). Each lesson includes a narrative summary, suggested activities, suggested resources (readings), and progress checks. Also included are unit progress tests and a list of suggested module resources (readings). A module pre/posttest (with answer key) concludes the document. (Workshop proceedings relating to the development of these modules are available in the ERIC system as CE 019 896-899; also available is a module on utilizing FHA-HERO as an instructional strategy to expand and strengthen the home economics instructional programs [CE 019 900].) (JH)