Formative and summative evaluations are presented for the Middle Road Traveler, a televised in-school parenting education series intended for junior high school students who are neither current nor expectant parents. Data collected contributed to the development of the pilot test--the principal evaluation activity. A total of 280 students were both pre- and posttested during the 12 week pilot test in the Fall of 1976. Measures of knowledge and attitude change directly referred to the curriculum objectives, were supplemented by measures of program appeal and viewer rapport. Results revealed that Middle Road Traveler viewers made numerous significant gains over pretest in the various parenting curriculum areas. Affective learning gains were more numerous and more substantial than cognitive gains. Differences between various sample subgroups in both curriculum-referenced learning and viewer rapport were also examined. Data from relevant federal parenting education projects were compared and sex- and race-related differences in learning discussed. Program development, pilot testing, and analysis are detailed. (Author)