This publication is designed to provide the business community with information on growing markets for many business and consumer services. Divided into two parts, the document overview in part I identifies two service area problems: lagging productivity gains and rapidly rising prices of services. The overview states, however, that service sector growth is expected to increase. The remainder of part I contains five sections and a bibliography. The sections include (1) nature and extent of United States service industries, (2) inflation impact on service industries, (3) service sector employment trends since 1960, (4) service sector productivity, and (5) impact of demographic changes on service industries. Part II consists of individual service industry studies: advertising, automotive services, banking/other financial services, educational services, health/medical services, hotels/motels, life insurance, motion pictures, personal services, wholesale trade, nonfood retailing, and food retailing. The advertising study, for example, looks at advertising in the present and future and examines the ad agency's changing character, competitiveness, and responses to consumerism and special service agencies. A 1963-1974 advertising expenditure chart is also included. At the end of part II, 1972 census data are presented for selected service industries, retail trades, and wholesale trades. (CSS)