This publication, presented in four sections, is designed to assist local school systems in implementing consumer education programs. Several parts of the guide are adapted from the U.S. Office of Education publication, Suggested Guidelines for Consumer Education, Grades K-12. First, the pupil goals are broadly and narrowly stated. The broad goals are to function effectively as a consumer and to interact with the producer-distributor to derive mutual benefits. The next section recommends general guidelines for the K-12 consumer education curriculum, and some specific ones for elementary, secondary, and in-service education. Section 3 discusses consumer education roles for the school administrator, classroom teacher, parents, students, state and local government, consumer organizations, and the business community. Section 4 suggests curriculum concepts and activities for the consumer as an individual, the consumer as a society member, the consumer's marketplace alternatives, and the consumer's rights and responsibilities. For instance, under "The Consumer as an Individual," K-3 through K-12 activities examine personal values and consider psychological influences. There are three appendixes which contain (1) a list of federal departments and their responsibilities and state, local, and other resources, (2) a consumer education film list, and (3) a consumer education bibliography. (CSS)