The effect of counselor attire on outcomes of an initial counseling session was studied in a counseling analogue. Clients were 54 female undergraduates enrolled in undergraudate psychology courses at a large Mideastern university. Each client volunteered to discuss a concern of a personal-social nature with a doctoral student in counseling psychology. Three counselors interviewed six clients in each of three attire conditions: traditional, casual, and highly casual. Analysis of main effects showed that counselor attire impacted the A-State Anxiety Scale. The Newman Keuls test showed that clients felt significantly lower anxiety with a casually attired counselor than with a highly casually attired counselor; no differences emerged between casual and traditional attire on the anxiety measure. A post hoc analysis with an item of the PFQ eliciting clients' preference for personal dress revealed a relationship between clients' reported personal dress and counselor attire in affecting the anxiety measure. Clients reported significantly less anxiety with a counselor dressed in attire more formal than their own reported style of dress. Implications of the findings for counselors and questions for further research are presented. (Author)