Materials contained in the 16 volumes that make up the Rural America Series suggest practices through which rural schools can meet local community needs and realize their potential for career program delivery. This handbook is one of a subset of three program support function guides. Activities listed are designed to affect the indicators of career attitudes and values in youth, i.e., the adults of the community. The handbook describes a comprehensive program of attitudes and values identification and communication to assist career guidance personnel in expanding career aspirations and options for rural youth by diminishing racial, sex, and socioeconomic stereotypes among adults. Specific programmatic information, program techniques, and actual instruments (attitudes questionnaires, career guidance inventories, simulations) are provided for use as shown in the attitudes and values change program. Guidance staff are also given guidelines throughout to alter the materials or build their own programs from the research-based information presented. Appendixes suggest specific alternative program materials and program evaluation tools. (TA)