The gap between researchers or theorists and practitioners in the field of educational psychology can be bridged through the formation of a middle group of professionals concerned with knowledge utilization. The paper justifies this new direction by discussing the lack of communication and even frequent antagonism between these two major fields. This lack of communication not only contributes to the low-prestige image of the knowledge utilization field, but also creates confusion concerning the roles of those professionals in both fields. To bridge the gap, a group of "architect design specialists" could fulfill the need for a new direction in educational psychology. The term "architect" refers to one who creatively designs answers to practical problems based upon scientific information. Advantages to a new direction would include a more systematic classifying system, better informed teachers and personnel and the creation of a new field in educational psychology for architect-design specialists. Two charts map out the *uidelines for the use of psychology information in subject matter areas. (KC)