This book is about successful bond issues and levy campaigns. While no one campaign blueprint works everywhere, there are certain definite components to almost every successful school finance election. These components are the product of a carefully planned political process. Successful campaigns are based on some givens that must be in evidence before the campaign begins--year-round communication, a reasonable issue with an understandable budget, citizen involvement that builds credibility, an individualized campaign that carefully considers its first announcement, leadership and unity, and a positive attitude. Lists of reasons why issues pass and fail are presented along with descriptions of successful programs and guidelines for building budget credibility, organizing a campaign, and surveying the community. (Author/IRT)