If open learning programs are to become accepted, they must be successfully evaluated according to the traditional standards of cost effectiveness and compatibility with revered educational practices. Currently, open programs are being discouraged by tight funding and by a reemphasis of basic skills and career preparation. The goals of open education usually include one or both of the following: (1) to teach traditional subjects in more interesting ways; and/or (2) to stimulate personal development through the learning experience. Because open learning permits the consumer to determine the quality of his education through individual choice, it is the obligation of the open educator to inform the consumer by: (1) stating program goals; (2) revealing the results of program effectiveness; and (3) communicating a sense of educational purpose. (EMH)