The role of the school board member should not be confined to handling district finances and setting construction and purchasing policy--the "business" aspects of the educational system. The primary role of the school board is not to make the school system more efficient, but rather to make it more effective. To successfully fill this role, board members must ask themselves difficult questions about the educational objectives of their district. For example, how are the schools affecting the minds and spirits of their students? Few educators have dealt with the complex issues raised in the analysis of purpose and objectives. The implications of the recent emphasis on return to basics (the Three R's), for example, have not been thoroughly analyzed. Unless a child enjoys reading and actually engages in this activity, his ability to do so means little by itself. More openness and humanity, as well as more concern for individual growth and development, should characterize education. (Author/DS)