The purpose of this paper is to offer publicity ideas for college reading and study skills programs. Examined are such basic publicity materials as brochures, posters, slide-tape presentations, handouts, and newspaper articles. Sixty-one publicity ideas are suggested, including offering a study skills workshop to freshman athletes before school opens; explaining center programs to orientation counselors; setting up an information table at registration; meeting with readmitted students to explain center programs; setting up a display in the campus library; placing individualized posters in each college of the university; placing flyers in student mailboxes; and working with the foreign student advisor to reach internationals with course information. (TS)