By observing the attentiveness of children watching six pilot programs of "The Electric Company," the staff of the Children's Television Workshop (CTW) gathered detailed data on the visual appeal of the show. Six high appeal attributes were isolated: (1) functionally relevant action; (2) strong rhythm and rhyme; (3) electronic bridges; (4) involving children; (5) on-stage correcting of verbal performance; and (6) "do it one better" theme. Three other studies were also completed: one which demonstrated that the level of attention given to one bit is dependent on the attention given to the preceding bit; one which developed a model to predict the appeal of new material; and one which attempted to refine the definitions of program attributes. (EMH)