A distributive education program of simulation occupational experiences was established in four rural pilot schools where the normal cooperative education program was not feasible. The plan provided for competency-based instruction by a distributive education teacher-coordinator (in management, merchandising, salespromotion, and control) in the classroom and in a simulated and/or school store. Procedures for establishing the programs are discussed: school selection, teacher-coordinator selection and workshop training, student recruitment, equipping the classroom-laboratory, advisory committees, organization of a local Distributive Education Clubs of America chapter, evaluation, and dissemination activities. Curriculum materials for the simulation project are described. Project evaluation was accomplished through (1) self-evaluation by teacher-coordinators, administrators, and project director and (2) review by out-of-State experts. It was concluded that: overall objectives had been met, the plan was transportable, and that the simulation model was a viable alternative to cooperative programs in rural areas. Implications for rural and urban schools and teacher education are included with recommendations for those establishing the plan in other States. Appended are: a selected bibliography, sample correspondence, sample forms, workshop agendas, advisory committee guidelines, a schedule of career progressions in six business categories, and an equipment list. (Author/MS)