This paper reports on the techniques developed by Valdosta State College's Department of Modern Foreign Languages to promote interest in the study of foreign languages and culture. The techniques are divided into two major categories: internal and external. External activities include those for the benefit of high school students and teachers and members of the community. These activities include an annual state-wide essay contest and language festival, a cultural exchange program, a group uniting all small high school foreign language clubs, administration of the National Spanish Examination and of the National French Contest, teaching workshops for high school teachers, and various cultural events such as film festivals and exhibits for the community. The internal programs, benefiting the college students and the college community, have instituted laboratory material to be used at home, taped classes, free tutoring sessions, revised curriculum descriptions, double specialization whereby a student can combine languages, and new fields of study in which foreign languages play a major part. Each innovation is described briefly. The results of these programs are increased enrollments and renewed interest in foreign language study. (CLK)