In this booklet the author states that the health food industry has reached a stage where consumers must be wary of false advertising, misleading labelling devices, and other techniques used by manufacturers attempting to capitalize on the popularity of health foods. Included are nearly two dozen examples of health food products which are mistakenly thought to be especially nutritious or to have curative powers. The ingredient levels and nutritional value of money, blackstrap molasses, seeds, wheat germ, granola-type cereal, raw sugar, organic meats, raw foods, sprouts, oils, bread, cow's milk, goat's milk, and yogurt are discussed in detail. The author includes two recommendations to alleviate the current vulnerability of consumers to health food frauds. First, the Food and Drug Administration must demand full disclosure of ingredients in all foods and second, the Federal Trade Commission must continue its current vigilance in regard to false advertising claims by the health food industry. (MK)