Thinking of technology and media in relation to a concept of lifelong learning requires a shift in perceptions of learning systems in the direction of increased innovation. Two limitations in current definitions of technology and media which must be overcome in future definitions are: (1) seeing them as contemporary phenomena which sprang from nowhere, and (2) seeing them merely as mechanical devices without regard to the process of interaction which their use imposes on the learner. The application of technology and media to lifelong learning requires a rationale on the part of both teachers and learners to enable them to understand the effects created by media and technology over their lives. The United Kingdom's Open University has developed a rationale based on human concerns which coordinates the efforts of teachers and BBC production personnel in reaching a large audience of working adults, but the learner needs to develop a rationale for using technology in self-determined learning projects. ERIC relates directly to the relationship between media and lifelong learning because it provides the kind of interaction between the learner and the computer which encourages systematic and logical thinking, and which permits the learner to become increasingly independent and sophisticated in the pursuit of lifelong learning. (JR)