In part a rebuttal to an editorial written by Ronald Regan which appeared in the "Denver Post" stating that English teachers should go "back to the basics," this paper argues that rules without reason, drills without meanings, and writing and reading without imagination are mechanical exercises without expression of self. What English teachers must encourage in their students is creativity. The creative process involves having a problem or need, considering what alternatives are available, deciding on a course of action and following it, and getting feedback in order to evaluate the result. The following six general guidelines are listed: students must be made comfortable in the classroom surroundings; students cannot fear the teacher, fellow students, or self; teachers should help students feel a reason to read, write, listen, and speak effectively and imaginatively; students should understand clearly what is expected in the class; teachers should provide a variety of learning experiences; and students deserve an audience besides the teacher for their efforts with opportunities for feedback. Included are a list of ingredients vital to the creative process, some guidelines for a creative classroom atomsphere, and a list of creative activities. (TS)