A total of 1,341 male and female students enrolled at a private women's college, a two-year comprehensive college of moderate size, an agricultural-technical college, and a small two-year comprehensive college were surveyed in Spring 1974 to determine demographic and descriptive data, career choices, plans for labor force participation, and perceptions of counseling services. Almost twice as many women as men were sampled. Career-innovators were defined as women who had selected careers in which zero to 40 percent women are presently employed. Non-innovators were defined as women who planned to enter careers in which 70 to 100 percent of those employed are women. Approximately 20 percent of the women sampled were career-innovative. Compared to non-innovators, role innovative women had significantly higher college grades, had made their career choices more recently, aspired to higher educational degrees, were less apt to plan to marry before completing their education, planned to have fewer children, planned a wider range of careers, were less likely to cite closeness to home as a reason for choosing their college, and reported more problems with their colleges. Innovators and non-innovators reported similar appraisals of counseling services. Implications for counseling are noted, pertinent literature is reviewed, and tabulated data is presented. (Author/DC)