In presenting a new strategy for redesigning jobs to increase the work motivation and satisfaction of employees, the paper examines a basic theory of job motivation, a group of core dimensions of jobs which create the conditions for such internal motivation to develop on the job, a set of diagnostic tools for evaluating jobs and people's reaction to them, for pinpointing exactly what aspects of specific jobs are most critical to a successful change attempt, and a set of five action steps to increase employee motivation, satisfaction, and productivity. The five implementing concepts are: (1) forming natural work units, (2) combining tasks, (3) establishing client relationships, (4) vertical loading, and (5) opening feedback channels. A job enrichment project conducted at The Travelers Insurance Companies is summarized to illustrate practical applications of the change procedures. (MW)