The intent of this field tested instructional package is to familiarize the student with the marketing and distribution element of industry and its function in the production of goods and services. Defining behavioral objectives, the course description offers a media guide, suggested classroom activities, and sample student evaluation forms as well as the basic information section. The package deals with the product from the time it leaves the manufacturer until it reaches the consumer, including analysis (Market research), advertising, transportation, storage, and sales. (Author/MW)