Some 350 textbooks (and volumes suitable as texts) are reviewed that are potentially useful in college and university courses in both broadcasting and mass media. The reviews were written over a 4-year period, each being an entry in itself with limited cross-reference. The first four parts appeared in 1971-72 in "Educational Broadcasting Review" (EBR) as an examination on books on broadcasting and general media topics published after 1960 and still available (in print) for potential adoption. The 1973 EBR and 1974 "Public Telecommunication Review" articles are updates of the original four essays, with each generally covering more than 50 related titles issued in the previous year or so. (WCM)