The first part of the document presents a collection of workable ideas, organized by topic, which were submitted by principals who used them to improve the programs in their schools. Some areas of interest covered include community involvement, student-choice electives, parent reporting, career education, and counseling and changing behavior. Also provided are four guiding principles to be used and four important steps to be taken by principals in developing new ideas. The second part of the document is devoted to an exploration of the principles of public relations found to be most effective for principals. (Author/MLF)