The author advances two primary reasons for the failure of the American educational system with regard to student achievement: a) the lack of clearly specified educational goals and b) the failure of schools of education to teach aspiring teachers how to teach. To remedy the situation the author suggests two different sets of measurable goals, one for the evaluation of students and one for the evaluation of teachers. Student goals should consist primarily of measures of certain skills and concepts. Teachers should be evaluated with regard to a) knowledge of their specific subject area and b) ability to apply principles of behavior and behavior modification in the classroom setting. (HMD)