An inservice teacher education project was designed to create a cadre of leaders able to initiate and support effective instructional media programs. Twenty secondary teachers from the New Orleans public and parochial school systems participated; there were 14 black teachers and six white, nine males and 11 females. Participants attended a six-week summer institute to receive intensive training in the utilization, production management of instructional media. The curriculum included learning and communication theories, the systems approach to teaching, the use of behavioral objectives, the care and use of audiovisual (AV) equipment, the production of AV materials, and the use of photography and television. Four-hour follow-up sessions were held each Saturday throughout the year. Evaluation indicated that the participants learned to operate AV equipment and acquired production techniques; they also developed positive attitudes toward the use of instructional media and served as leaders for media development programs in their respective schools. (PB)