This research report investigates the need for improved automobile design and safety equipment, what the manufacturers have done about automobile safety, and what could be done. Data were collected from the three major American automobile manufacturers, from federal regulatory agencies, and from insurance companies and others interested in auto safety. It was found that although it is more cost effective to work on the car than on the human being, American automobile manufacturers have traditionally promoted driver behavior modification and road improvement rather than any design improvements for safety and reliability. It was concluded that the auto manufacturers will not voluntarily develop a safe car. Their only consideration is profit, regardless of safety, and this attitude will not change except by mandatory requirement. (MF)