This paper identifies and discusses the variables that influence the success of an individualized reading program: the personnel, pupils, and materials. Variables related to personnel include the teacher's attitudes, beliefs, competencies, and skills concerning individualized instruction. Although research has not yet clarified what type of child is best suited for an individualized approach, pupil variables to take into consideration include: self concept, learning style, attitude toward reading, and degree of independence in directing his own learning. Essential materials needed for the classroom and the school to provide for varied learning styles include: a large supply of books, a great variety of skill development material, and an abundance of materials for creative reading related activities. (TB)