The procedures and results of an information dissemination technique involving direct mail activities and conferences are described in this report. The approach described was utilized as the first step in an effort to begin the national implementation of the Multiunit School-Elementary. Analysis of the results of the project indicate that the direct mail and conference procedures are viable means for systematic and focused dissemination of information. Nearly 30,000 school personnel learned of the product. A substantial number of educators indicated a strong interest in the Multiunit School-Elementary as a result of the mailings and the conferences. The procedures utilized in this effort appear to provide a more efficient and effective dissemination effort than can be realized by more conventional and general efforts. (Related documents are ED 051 589, ED 049 552-553, and EA 004 330.) (Author)