A children's television program "Sesame Street," is discussed. The objectives of this program is to promote the intellectual and social and cultural growth of preschool and kindergarten children. Specific goals include: symbolic representation, problem solving and reasoning, and familiarity with the physical and social environment. The target population consists of all children, three to five years old, with the disadvantaged child given primary concern. Materials used in the program included: (1) letters, numbers, and geometric forms, (2) problem solving and reasoning, including recognition of parts of the body, visual discrimination among objects or pictures, and understanding of relational concepts such as size, shape, position and distance; and (3) natural environment, including city and country, objects and people, family and home, rules of behavior and fair play. The program was evaluated and the results include the following: (1) The impact in most goal areas was both educationally and statistically significant; (2) Generally, younger children gained more than older children; (3) High viewers benefitted more than low viewers; and (4) High-viewing Spanish-speaking children from a disadvantaged community and with low pretest scores gained more than any other group. (Author/CK)