A 38-item Likert-bipolar scale for measuring college students' attitudes toward instructional television (ITV) was constructed and content validated. The scale was administered to a total of 312 students currently enrolled in the various ITV courses at Indiana State University. The test was also factor analyzed to extract the underlying variable (construct). The test reliabilities were computed by the split-half technique and then corrected by the Spearman-Brown Prophecy Formula; they range from 0.96 to 0.99. Since all the 38 items loaded heavily on the first factor (the construct of concern) it can be concluded that the test is factorially "pure" and unidimensional. In addition to this, since many of the items in the test refer directly to attitudes toward ITV, it can be concluded that the underlying factor extracted is relevant to the purpose of the test, and construct validity is thus established. A copy of the scale is appended. (Author/JY)