It is suggested that student personnel workers in higher education have comparable responsibilities to their academic counterparts as "educators" in a literal sense. Each contact with a student by personnel officers should be viewed as an opportunity for facilitating learning and growth. As such, a responsibility for being conversant with and open to discussion of matters integral to the (local) student culture rests squarely on student affairs personnel. Essential interaction can hardly be a mutually profitable occurrence without acceptance of such a duty. In addition to such day-to-day interaction whereby developmental opportunities are inherent in the interchange with students, planned activities should be offered to complement the classroom situation. Such co-curricular offerings should center about vital issues and contemporary topics not dealt with in traditional academic courses. Examples of several such program approaches are presented and a schema for assigning responsibility for the organization and sponsorship of such programs is outlined. (Author)