It is relatively easy to gather data but to disseminate and ensure utilization of that data in a way which will induce meaningful change is not so easy. In exploring the reasons for the apparent resistance to social change, a series of three dissemination activities were organized for school personnel using materials developed on the work orientation of teenagers. These activities provided insight into the problems encountered when endeavoring to promote change. As they were identified, the problems were classified as (1) psychological resistance, (2) sociological resistance, (3) ecological resistance, (4) economic resistance, and (5) political resistance. A suggested general principle to follow in planning such activities is to identify sufficient similarities of the new context with contexts familiar to the participants. Specific suggestions were also made regarding materials content, participant's role, the format of the activity, and implementation of objectives. (JS)