The document is concerned with women's failure to plan some reasonable occupational program, the lack of which places increasing pressure on the counselor and the female counselee. The report discusses some research on femininity: (1) how women adjust to the social norm; (2) how women describe the ideal woman; and (3) how women see themselves (self image). Age groups from 25 to 54 are considered and differences between them are noted. Also included are seven suggestions to be applied by the counselor: (1) realize that achievement outside the home is not masculinizing; (2) treat the female counselee with respect; (3) forget the feminine stereotype and learn her entire family background; (4) recognize the presence of guilt feelings; (5) be aware that there is aggression in the feminine personality; (6) broaden the perception of suitable goals for women; and (7) encourage women themselves to decide what needs changing in their behavior. (Author/MC)