Our society is at a point where a number of interlocking crises-inflation, ever rising expectations, war, urban problems, youth's discontent-are coming together. Money is needed at every point and the private college cannot rely on the federal government or private sources to save them from financial disaster. The private college can tackle its problems on three fronts. (1) It can improve its educational program, be more innovative, imaginative and flexible. It can set itself the task of helping youth in coping with the great moral, ethical and spiritual concerns of man. (2) It can improve its financial management policies, have a full-time, trained fund-raising staff, and recruit volunteers for this effort. (3) It can reexamine the role it must play in bringing about possible changes and improvements in public policy both at the state and federal levels. It is important that private colleges maintain their integrity and avoid becoming dependent on one source of funds. Direct governmental aid to students and tax credit for tuition would benefit the private institutions. (AF)