This program manual was written to fulfill a National Student Congress mandate directing the national office of the National Student Association to compile material on methods "by which student governments can stimulate interest in academic issues." It called for special attention to the stimulation of interest in national and international affairs. General guidelines for attacking the problem of apathy are presented, and methods of evaluating and improving the intellectual and cultural climate of the campus are suggested. The bulk of the manual deals with specific programs that have been successfully used by students to enrich their formal college or university education. Examples are given of various types of lecture series, the use of students as speakers, debates, visiting fellows programs, student-to-student discussions, student-faculty discussions, study groups and seminars, symposia, teach-ins, political unions, mock conventions and elections, and methods of financing such programs. This wealth of practical information, which is enhanced by extensive footnotes, was gathered from many different types of campuses across the US. (JS)